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Changing The Way The World Does Business I have just completed my first business book. An A-Z of ethical business titled "An Introduction to Ethiconomics" - a system of practices and personal values for how to conduct business ethically in the global economy. This book includes personal, some may say spiritual but I say ethical, principles with common business practices. For example Authenticity sits alongside Advertising, Breathing alongside Best Practice. I intend this book to sell over 1 000 000 copies because if it does this, I will have introduced ethics and values into the business mind set where they appear to be sadly missing today. It is a book that displays simply and clearly that ethics and values CAN exist in business today and can underpin all business practices. The book will be available in February 2011 Watch out here and on Twitter @BirchBusinessIQ for up to date developments, for release date and related events |
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